IN CONJUNCTION WITH THE PRODUCT DEVELOPMENT AGENCY SPOT TROT, I WAS HIRED AS A FREELANCER TO DESIGN A LOGO FOR PRODUCT MERCHANDISING AND APPAREL.

The client for the job was NFL up and coming superstar Christian McCaffrey of the Carolina Panthers. The star Running Back is a very dynamic player which was to be expressed in the mark while also incorporating his initials, number and/or nickname in the vein of Tom Brady's or Tiger Woods' logos.

The mark that I call "CMC22" predominately features the numeral 22 in a custom typeface with Christian's initials (CMC) making up the bottom portions of the numbers. The CMC is displayed in an abstract fashion, hidden at first glance - prompting the viewer to dig deeper into the design. The logo itself is italicized and sharp to display the athletes speed and cutting style of play. The logo is also adorned in the Carolina Panther's team colors alternating between White/Blue, Black/Blue or Monochromatic.

Ultimately Mr. McCaffrey did not move forward with the project, but it remains one of my favorite designs and experiences to date.

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// © 2019 WILL SCHMIDT // WILL SCHMIDT DESIGN //