MY CLIENT WAS IN NEED OF A LOGO FOR HER NEW BUSINESS IN PREPARATION FOR HER LOCATION'S GRAND OPENING.
She wanted the business to match her own personality and take cues from styling choices she had already made for her shop, but as a unisex barbershop she did not want to alienate the male demographic.
She showed me her wallpaper choices consisting of dusty purples and her gold cutting chairs - both of which I used as a source of inspiration with my color choices and overall style.
For the typographic element I chose a bold typeface that resembled something from an old saloon. Her chairs were very ornate with a lot of decorative curved line work which carried over into this type choice to make everything feel related.
I also created a stylized "scissor-k" icon to incorporate into the letter forms and be used on its own for signage and marketing materials.