JOINING MAGNICOLOR IN 2016 DURING THE INFANCY OF THE BUSINESS I WAS RESPONSIBLE FOR CREATING THE ENTIRE BRAND IDENTITY FOR THE WRAP COMPANY SHAPING THE WAY POTENTIAL CUSTOMERS VIEW THE QUALITY OF OUR OWN WORK.

Being in the vehicle wrap business it is vital that you are able to walk the walk and successfully showcase your work to make your brand be seen through the various forms of medium that is being sold to customers.

Starting off with our logo mark I wanted to create a dynamic badge concept that would be bold enough to stand out on the road and look cool on hats and apparel. The "MC" abbreviation is adorned in a circular pattern with segments of cyan, magenta and yellow to represent the CMYK printing process in which we use.

That mark was then used in very forms of print collateral and media to bring attention to our brand. Here are examples of slap stickers we give out at shows, the business cards we use daily, the current vehicle wrap on our show truck and a recent apparel release featuring new badge-work for the brand.

More of the wraps I have designed can be seen over at www.MCVWraps.com

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// © 2019 WILL SCHMIDT // WILL SCHMIDT DESIGN //