THROUGH MAGNICOLOR, WE WERE HIRED BY THE EXECUTIVE DIRECTOR OF THE TOWN OF PHOEBUS TO CREATE SOME NEW MARKETING IDEAS FOR THE TOWN.

The town of Phoebus is currently experiencing an influx of new business that is bringing along a younger demographic into the historic town.

For this reason I wanted to move away from the current informational approach to their representation, shifting towards a more marketable symbol to represent the area and be used on merchandise.

To follow current trends and to also not alienate fans of the historical aspect I went with a more vintage aesthetic, drawing influence from retro cut felt embroidered baseball logos from the past - characteristically bold, "puffy' illustrations featuring a letter or monogram.

The mark I created is a stylistic "P" that pulls influence from the area's culture and symbolic meanings of the name Phoebus.

In addition to the primary logo I designed the first edition in a series of new beer glasses for the town's various events. The first was for their October Beer Festival which showcased an illustrated landmark of the town within a shield design that adorned the beer glasses and koozies for everyone in attendance - bolstering sales for the event.

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// © 2019 WILL SCHMIDT // WILL SCHMIDT DESIGN //