Prolific Fitness // Logo Design

Logo design created for Prolific Fitness, a fitness apparel line by a local Personal Trainer / Fitness Influencer.

The dynamic lockup design created to convey motion and progression consists of a custom logotype and icon made up of the letters PF and a checkered finish flag. The flag is an important element to the brand that was a requirement for the design. It pays homage to the late Nipsey Hussle and symbolizes one's fitness journey, comparing it to a marathon race which is only completed after a great effort has been exerted and extreme distance has been reached.