WORKING AT MAGNICOLOR VINYL WRAPS WE WERE CONTRACTED BY THE OWNER OF SWEET TURTLE ICE CREAM TO CREATE THE LOGO FOR HIS NEW BUSINESS AND TO CARRY ON THAT LOOK THROUGHOUT HIS LOCATION IN RVA. 

Tasked with creating the identity for his business I wanted to create a logo that reflected the homemade quality of their product.

To showcase this I created a mark that has a vintage feel, taking inspiration from hand painted lettering and illustration that you used to adorn store front windows.

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// © 2019 WILL SCHMIDT // WILL SCHMIDT DESIGN //