Sweet Turtle Ice Cream // Rebranding

Working at Magnicolor we were contracted by the owner of Sweet Turtle Ice Cream to create a rebranded logo for his new shop opening up in Richmond VA.

Tasked with creating the identity for his business I wanted to create a logo that reflected the homemade quality of their product.

To showcase this I created a mark that has a vintage feel, taking inspiration from hand painted lettering and illustration that you used to adorn store front windows.

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© 2021 WILL SCHMIDT DESIGN // LOGOS & GRAPHIC DESIGN