Ugo Amadi, Seahawks DB // Personal Identity

Collaborating with up and coming NFL Defensive Back Ugo Amadi, the goal of this project was to create a mark that would represent him - bridging together aspects of his name with the sport he loves. After toying around with different combinations of his initials and jersey number we settled upon this design incorporating a stylized rendition of his name built into the shape of a football. I purposely steered away from using his number in icon, convincing him that his number may not stay the same forever, but his name will always represent him and the person/player he is. This logo is used throughout Ugo's philanthropic ventures and his athletic apparel line.

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© 2020 WILL SCHMIDT // WILL SCHMIDT DESIGN